One of the most common challenges our new clients face is changing customer behavior. Despite the fact that paper orders and the interruption of the ringing phone creates chaos in the kitchen and leads to mistakes, some customers can be reluctant to change the way they do things.
That’s why properly introducing your ordering site, touting its benefits, and encouraging this behavior is critical pre and post launch. Here are a few tips to help you get your customers placing orders online from the start.
Get the word out
“Build it and they will come” isn’t a reliable business strategy. The first step to getting your customers placing orders online is to let them know you have a website. We provide a variety of professionally designed, customizable site launch materials, including email templates, PowerPoint presentations, and print templates as well as a sample marketing plan. These materials can also be used post launch to help continue to drive new customers to the site.
Promote your website and your business
To support ongoing marketing efforts, we offer a variety of built-in tools, including the email message center, loyalty point programs, coupons, QR codes, and Twitter functionality. All of these tools drive traffic to your site and encourage online ordering.
Encourage good behavior
Recently a client shared an email with us that they sent to their catering customers. In it, the writer set the expectation for when and how orders should be placed and introduced fees for orders that strayed from this standard. The tone was not prohibitive; rather they emphasized the willingness to accommodate all requests. At the close of the email, the writer highlighted the points program and various discounts as a reward for customer loyalty.
Show them your wares
Site launch is a great time to hold an event showcasing your food as well as your new technology. Using the launch materials provided by CaterTrax, you can invite customers to sample your food as you demonstrate the online ordering process. And, if you make computers available, you can even let them set up their accounts.