It’s hard to image what life would be like without popular software packages like Microsoft Office® or web-based software like Salesforce®. The business world especially is dependent on software in nearly every department and job role. For example, the endless clatter of typewriters and flipping through a rolodex for contact information is nearly unimaginable (unless you watch Mad Men, of course). At its most basic levels, software has streamlined and automated almost all of our daily tasks. But all too often users aren’t getting everything they could out it. Whether due to lack or training or feature ignorance, software is often underutilized.
With proper use, most programs and platforms can easily pay for themselves just in increased efficiency and productivity alone. The key is taking the time to learn how to use it properly. No matter how user friendly the software, there are always tools and tricks worth learning. And, it’s important to note, not all users are created equal. That’s why as a part of software roll out and employee orientation, you should make training available, even mandating it if necessary.
There is always a time investment required and often a financial one as well, but you’ll quickly realize a return when your staff is using the software to its potential. Many software companies charge a fee for training or support, but some don’t. And if training and support is free, you should definitely take advantage of it! Even companies that do charge often have some free resources available, such as help menus, FAQ, and quick start guides.
We made the decision not to charge for training or support. Although our web-based catering software is extremely user friendly, with all of the powerful tools built into the system there can be a lot to take in. We want our clients to have a strong grasp on every CaterTrax feature. Our training and support takes the form of training webinars for clients and their customers, 24/7 support via phone or email, and a robust learning center packed with resources and materials. The result is our users are highly adept at using our platform and are realizing the benefits of our software—with proven growth in revenue of 15% on average.
In a recent article about CRM software for Tech News World, Christopher J Bucholtz wrote of feature ignorance. All too often people aren’t using software to its potential. Sometimes they are so unaware of what it can do, they sigh “If only it could do _______” about a function actually has—if only they would take the time to find out. When you take the time to get to know your software and introduce it to your staff, you’ll make it work for you.